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As you browse the supermarket shelves, be careful about what you select. First, look for whole beans. If you buy ground coffee, you can be sure it won't be as fresh as coffee you grind yourself. And if you buy tins of ground coffee, more often than not you'll be buying a blend of all kinds of different coffees, some of which may have come from lower-quality beans. And when you buy bags of beans, make sure the packaging is air-tight and that the bag has a special one-way valve. (Sometimes hard to find - but these valves are usually on the front of the bag, near the top.)