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It's tempting to buy your coffee ready-ground. That way you don't have to grind it yourself. And if you drink coffee just as a quick get-me-up in the morning, that can be fine.
But if you really enjoy the full taste of gourmet coffee from different parts of the world, then you'll want to buy whole beans. A ground coffee will never give you the same, full, rich taste and flavor.
For a gourmet coffee taste, check out our selection of Arabica coffee beans.