June 25, 2004, Newsletter Issue #8: Freshness and One-Way Valves

Tip of the Week


Prior to the invention of coffee bags with one-way valves, roasted beans had to be left to cool and "gas off".

Why? Because freshly roasted coffee beans emit gases and continue to do so for some considerable time. If the beans were immediately packaged, these emitting gases would cause the bag to expand and eventually explode.

So roasters, for a 24-hour period after roasting, had to let the beans cool and allow all the gases to escape. Of course, there was a certain amount of deterioration taking place as the beans were being exposed to oxygen. Air is the enemy of roasted coffee beans.

The one-way valve, by allowing the gases to escape from the bag, permits the roaster to almost immediately package the fresh roasted coffee.

As an important added benefit, as the gases escape through the valve, they force any harmful air out of the bag.

So whenever you buy a bag of beans, check the bag and make sure it includes a one-way valve.

It`s a sign of freshness!

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As a result of a number of requests, we now have a `log-in` feature. This is for people who order from us on a regular basis. They used to get a little annoyed about having to type in the same delivery address every time they ordered.

Now they can complete their profile once, and their address is automatically inserted on the form during future orders.

If you haven`t seen our choice of great coffee beans yet, be sure to take a look at them here:

You can get some great, gourmet coffee beans for prices as low as $4.70 a pound. (Compare THAT with Starbucks!)

That`s it for this week.

Nick Usborne
Gourmet Coffee at Wholesale Prices

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