WHAT IS A CUP OF JOE?
This term is commonly used in the US, but what are its origins?
Here`s how the story goes... In 1913 President Woodrow Wilson appointed Josephus "Joe" Daniels the Secretary of the Navy. His reforms of the Navy included the introduction of women into the service, and the abolishment of the officers` wine mess. From that time on, the strongest drink aboard Navy ships was coffee. Over the years, a cup of coffee became known as "a cup of Joe".
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WHAT`S NEW: Brazil Santos (Medium Roast)
SPECIAL INTRODUCTORY PRICE - in effect to Mar. 31/05. $5.74 lb. (Reg. 6.59 lb.)
For those customers who have asked us for a mild tasting coffee with low acidity this is the one. Because they are processed by the "dry" or "natural" method these beans tend to have a pleasing sweetness. Santos is the Brazilian port where the beans are shipped from.
You`ll find it here: http://tinyurl.com/5rf6m
Gourmet Coffee at Wholesale Prices