July 21, 2006, Newsletter Issue #69: Beware of supermarket self-serve bins

Tip of the Week

We´ve all seen those glass-fronted bins in supermarkets. You select the type of bean and then fill one of the bags provided - with whole beans or ground. What´s the problem here? These bins are not air-tight and you have no idea how long the beans have been there. Roasted beans start losing their flavor from the moment they are expose to the air. So while buying from these ´hoppers´ may seem like a good idea, you could be buying some very stale coffee that has lost all the subtleties of its original flavor.

To be sure of a fresh brew, you can choose from a large variety of gourmet coffee beans in airtight packages here.

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