March 16, 2007, Newsletter Issue #100: Single Cup Coffee Means Never Wasting A Pot

Tip of the Week

The single-cup coffee makers are growing in popularity because they off choice, convenience and taste customers enjoy. One-cup coffee makers make up 5 percent of the market now and it is predicted that one-cup coffee will grow to about a quarter of the market in the next 10 years.

Single-cup pots are sold to families, offices and companies that sell coffee and there is a good chance they will become a more popular choice for commercial coffee makers.

Why? Because this type of machine removes the guessing factor of why kinds of coffee are going to sell at 6 a.m., at 10 a.m. and at noon, forcing you to throw out unused coffee if you guessed wrong. It also saves you from having to ensure that you have near full pots of light, medium and dark roasts available at all times, as well as vanilla, hazelnut and whatever other flavor your customers are asking for.

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Susan Sayour